You want your company to stand out. Problem is your company is not alone. Whether you just opened your coffee shop in the heart of downtown Kansas City, like Thou Mayst or hiding in Southern Overland Park, you have the next greatest thing to save truck fleets thousands of dollars, like Idle Smart, the challenge is the same. How do you get your message out, define who you are and hold your customers’ attention? Your best marketing tool right now is video.
Let’s look at why. A survey last year found that Americans attention span when browsing online is on average just eight seconds. Are you still paying attention? There’s a time and place for other advertising, but video works differently. An engaging video can keep your audience rapt from start to finish. It can also help shorten your sales cycle by delivering better informed and more confident prospects to your point of sale.
We will be tackling each of these video types one by one, but here’s a quick list of the types of videos you can use to gain a higher ROI and reach in your community.
1. Brand Documentary Film
A Brand Documentary Video is the dramatic entrance you’ve always wanted. Your brand’s story, personality and philosophy all get to be center stage. A Brand Documentary video is the best way to cut through all the assumptions and misconceptions and tell your own story yourself.
2. Explainer Video
Quite simply, How-To Videos show you “how to” use a product or service. You can go with a simple set of instructions, but a video is just much sexier. A video can show in seconds what may be challenging to explain in words over many minutes. With a little help, you can have a How-To Video that stands out on YouTube and you will make your company proud.
3. Expert Video
With all the information available online, customers no longer seek out a salesperson until they already know what they want. Buyers don’t even engage with vendors until they’re halfway through the buying process. With an Expert Video, you can reach these customers and address their questions now, all the while differentiating yourself from your competitors. An Expert Video is not promotional but is a way to build customer confidence and show how you stand out from the competition.
4. Promotional Video
Promotional Videos are a great way to generate additional interest in your company’s announcements and promote upcoming events and product launches. They go far beyond simple facts and figures. With insight and the charm of a story, they are effective capturing the curiosity of your audience and adding credibility to your message.
5. Demo Video
You’re the expert. You know your product intimately. You have the depth of knowledge, but your challenge is explaining the product and its features to an audience that may have no prior knowledge whatsoever. It’s good to remember this is not an animated instruction manual—it’s not a How-To Video either—with a Demo Video, you are selling the whole experience.
It’s time to make an investment in video production. Alchemy is here to help you take your online marketing to the next level. Video marketing is the way of the future and it’s time to get onboard and change your strategy to reach new customers.